A good name creates memorable, powerful images in the minds of the target audience. The perfect alignment of a name with a product and appropriate positioning can generate enormous market
success.
By far, the most common method to generate new names uses internal groups and teams. In recent surveys, up to two-thirds of 400 U.S. firms reported that creating new names is much more difficult than in the past.
Working with Moore Names can make it easier, more efficient and downright fun!
In our
experience, the people with the most at stake are by far the best resources in the naming process. You know your product, marketplace, competition, corporate strategies and culture. You are very much experts in the content.
Moore Names bring decades of leadership in creativity, sophisticated linguistic expertise, over thirty proprietary name classifications, a proven methodology and systematic facilitation. We bring expertise in process. It is this dynamic combination that can produce sensational
results.
