How We Work

Establishing mutual understanding by in-depth planning with the client team which includes both process and content clarification.

Criteria identified by the client team and thirty name classifications are used to design tailored creative exercises to stimulate name generation so more relevant and useful names are generated.

You actually learn the thinking steps needed to translate simple words and complex concepts into appropriate names .

The team is provided with creative stimulation and the right tools such as reference books, results of special software programs, and an environment outside the workplace to help maximize the creativity of the client team.

A systematic approach is used following the generation of many exciting new candidates. Developing familiarity with names, objectively evaluating them using specific and industry-wide criteria, and ranking each of the final candidates helps gradually build consensus among the team members.